SEE YOU AGAIN IN OCTOBER 2022!

Lovemark invites you next year to participate in the 6th edition of DIGITAL KIT – PILLS FOR YOUR BRAND, the most exclusive training event dedicated to digital marketing.

SEE YOU AGAIN IN OCTOBER 2022!

Lovemark invites you next year to participate in the 6th edition of DIGITAL KIT – PILLS FOR YOUR BRAND, the most exclusive training event dedicated to digital marketing.

2021 EVENT PROGRAMME

Live streaming from Lovemark branches and Reggio Emilia Tecnopolo

EVEN MORE DIGITAL, BEYOND BORDERS

Lovemark, the leading company in digital marketing, based in Milan and Reggio Emilia, working with Italian and international companies for over 10 years, has the pleasure to invite you to participate in two digital events.
Take the opportunity to explore the most innovative hot topics for B2B and B2C companies.

Meet us on Thursday 21st October  and be part of an inspiring and engaging day cured by the Lovemark team and enriched by exceptional guests.

Discover the program of our rooms
International View, Digital Marketing 360 and Digital Mindset

Each pill will last 35 minutes during which we will be address, explore and contextualise topics with case studies.

These will be complemented by a 5-minute Q&A window.

INTERNATIONAL VIEW
DIGITAL MARKETING 360
DIGITAL MINDSET

14.00-14.45

MULTINATIONAL COMPANIES: HOW TO CHOOSE A DIGITAL AGENCY BASED ON METHODS, OPPORTUNITIES AND PROCESSES
curated by Ilaria Alberini e Luca Catellani - Lovemark

Three models of approach to the multi-country digital communication management.

14.00-14.45

MULTINATIONAL COMPANIES: HOW TO CHOOSE A DIGITAL AGENCY BASED ON METHODS, OPPORTUNITIES AND PROCESSES

curated by Ilaria Alberini e Luca Catellani - Lovemark

Three models of approach to the multi-country digital communication management.

14.50-15.30

INTERNATIONAL PROMOTION: HOW TO SET UP A SUCCESSFUL STRATEGY TO DEVELOP YOUR BUSINESS WORLDWIDE
curated by Helena Longo e Ruggero Milletarì - Lovemark

How to plan and manage a winning international advertising campaign. The case of Brooks Sports and Sitma.

14.50-15.30

INTERNATIONAL PROMOTION: HOW TO SET UP A SUCCESSFUL STRATEGY TO DEVELOP YOUR BUSINESS WORLDWIDE

curated by Helena Longo e Ruggero Milletarì - Lovemark

How to plan and manage a winning international advertising campaign. The case of Brooks Sports and Sitma.

Focus on the differences between the use of the web and social networks. Models and case histories for companies with international business.

 

15.35-16.15

BEHIND THE SCENES OF LOVEMARK’S “DIGITAL TAILORED THINKING”
curated by Michela Pezza e Giulia Tossi - Lovemark

How creativity and strategy made in Italy go international: Smeg, Rijk Zwaan and Tecfrigo cases.

15.35-16.15

BEHIND THE SCENES OF LOVEMARK’S “DIGITAL TAILORED THINKING”

curated by Michela Pezza e Giulia Tossi - Lovemark

How creativity and strategy made in Italy go international: Smeg, Rijk Zwaan and Tecfrigo cases.

Italian companies and worldwide campaigns, international brands with objectives for an Italian audience, virtual experiences open to the whole world. Let’s discover how the creation of a concept, from copywriting to graphic design, is able to translate the language of the company into the language of the customers’ heart.

16.20-17.00

INTERNATIONAL B2B: DIFFERENT COUNTRY, DIFFERENT INBOUND MARKETING STRATEGY
curated by Artenida Cara e Marco Iori - Lovemark

How to adjust your international inbound marketing strategy according to the target country.

16.20-17.00

INTERNATIONAL B2B: DIFFERENT COUNTRY, DIFFERENT INBOUND MARKETING STRATEGY

curated by Artenida Cara e Marco Iori - Lovemark

How to adjust your international inbound marketing strategy according to the target country.

Tips and tools to set up and improve your B2B inbound marketing strategy (including content marketing, blogs, search engine optimization (SEO), PPC, and social media) targeted toward a specific overseas market.

14.00-14.45

BRAND AWARENESS WITH NO LIMITS, NO BORDERS
curated by Ivan Meschini - Lovemark

Promote B2B worldwide with Linkedin. The Crif Digital case.

14.00-14.45

BRAND AWARENESS WITH NO LIMITS, NO BORDERS

curated by Ivan Meschini - Lovemark

Promote B2B worldwide with Linkedin. The Crif Digital case.

Through the Crif Digital case we will tell you the advantages and the results that can be obtained for B2B companies thanks to the implementation of a strategy of multi-country and convertion oriented campaigns on LinkedIn.

14.50-15.30

NO FAIRS? NO PANIC!
curated by Anna Mattioli - Lovemark

Digital exhibition stand and digital events are the answer! The case of Coem and Tecfrigo.

14.50-15.30

NO FAIRS? NO PANIC!

curated by Anna Mattioli - Lovemark

Digital exhibition stand and digital events are the answer! The case of Coem and Tecfrigo.

The year 2020 has put a strain on the participation in fairs and events, but the digital doors are always opened and the companies are able to present their latest products with a new, smart and virtual mode.

We will discuss the strategy implemented by Lovemark for Coem and Tecfrigo.

15.35-16.15

COMPANY’S INTRANET ON CLOUD
curated by Anna Caleffi e Andrea Musi - Lovemark

New life for company’s Intranet: from digitalization in cloud to employer branding.

15.35-16.15

COMPANY’S INTRANET ON CLOUD

curated by Anna Caleffi e Andrea Musi - Lovemark

New life for company’s Intranet: from digitalization in cloud to employer branding.

How the characteristics of the cloud, in association with technologies such as PWA and open CMS, allow today to create and exploit ideal intranet solutions, especially for new working scenarios, between collaboration and smart-working.

16.20-17.00

INTERNAL COMMUNICATION AND SOCIAL MEDIA: INVOLVING EMPLOYEES TO PROMOTE AND PROTECT CORPORATE IDENTITY
curated by Tiziana Caselli - Lovemark

The presence of employees on social networks can be a concrete contribution in the reputation of the company. The Cefla case.

16.20-17.00

INTERNAL COMMUNICATION AND SOCIAL MEDIA: INVOLVING EMPLOYEES TO PROMOTE AND PROTECT CORPORATE IDENTITY

curated by Tiziana Caselli - Lovemark

The presence of employees on social networks can be a concrete contribution in the reputation of the company. The Cefla case.

It is important to design a communication plan aimed to promote knowledge and awareness internally, in order to respect yourself, your workplace and your colleagues.

14.00-14.45

DIGITAL SKILLS MARKETING CERTIFICATION
curated by Chiara Mauri - Iab Italia

How to enhance the excellence of the communication market in an increasingly competitive market.

14.00-14.45

DIGITAL SKILLS MARKETING CERTIFICATION

curated by Chiara Mauri - Iab Italia - Lovemark

How to enhance the excellence of the communication market in an increasingly competitive market.

Can certification of digital skills contribute to sustainable and lasting growth of the online communication industry?

14.50-15.30

THE COOKIE GUIDELINES OF THE PRIVACY AUTHORITY: LEGAL NOVELTIES AND REAL IMPACTS ON THE MARKET
curated by Avv. Lapo Curini Galletti - DGRS

July 2021: the Privacy Guarantor publishes the final version of the new "Guidelines for cookies and other tracking tools ", designed to specify the correct methods of providing the policy and acquiring user’s consent.

14.50-15.30

THE COOKIE GUIDELINES OF THE PRIVACY AUTHORITY: LEGAL NOVELTIES AND REAL IMPACTS ON THE MARKET

curated by Avv. Lapo Curini Galletti - DGRS - Lovemark

July 2021: the Privacy Guarantor publishes the final version of the new "Guidelines for cookies and other tracking tools ", designed to specify the correct methods of providing the policy and acquiring user’s consent.

By introducing these measures, the Guarantor has integrated and clarified some aspects of the matter with respect to the so-called “Cookie Provision” of 2014, providing important indications for interpretation that could have significant repercussions on the market.

15.35-16.15

DIGITAL MARKETING AND VIRTUAL PAYMENTS: CENTRALISED, EASY AND SECURE PAYMENTS
curated by Marisa Boscaro - AirPlus International Italia e Flavia Trezzini - AirPlus International Italia

How to optimise the purchase of online advertising with virtual cards.

15.35-16.15

DIGITAL MARKETING AND VIRTUAL PAYMENTS: CENTRALISED, EASY AND SECURE PAYMENTS

curated by Marisa Boscaro - AirPlus International Italia e Flavia Trezzini - AirPlus International Italia - Lovemark

How to optimise the purchase of online advertising with virtual cards.

AirPlus International, a Lufthansa Group multinational company specialising in payment solutions and business expense analysis, will present how the exponential growth of digital marketing and digital advertising is posing new challenges for companies and communications agencies when it comes to payment and expense control. The future of marketing is digital, payments will have to be too.

The new marketing and communications platforms require companies and agencies to be able to make fast, secure and easily traceable payments. Virtual payment, through the creation of digital credit cards, can support the purchase and control of expenditure. We will see what it is and how it works through a concrete case study.

16.20-17.00

REMOTE SIGNATURE SOLUTIONS TO SUPPORT SALES NETWORKS
curated by Marco Aurelio Conallo - Credemtel

Practical cases of using electronic signatures for digitization of contracts and privacy consents.

16.20-17.00

REMOTE SIGNATURE SOLUTIONS TO SUPPORT SALES NETWORKS

curated by Marco Aurelio Conallo - Credemtel - Lovemark

Practical cases of using electronic signatures for digitization of contracts and privacy consents.

More satisfied customers, less paper, high levels of security.

Case Studies

We design strategies and we put in place effective actions for successful digital projects.